Family Style Pizza

Family Style Pizza — Marketing Kit

ROXBURGH PARK · 4.9★ RATED · DINE-IN · TAKEAWAY · DELIVERY

⭐ 4.9★ · 500+ Reviews 📱 Social + Delivery Apps

Family Style Pizza — Complete Marketing Kit

A complete marketing system built around what's already true: Roxburgh Park's highest-rated local pizzeria — generous, made-to-share pizza and Italian-style food, with flavours that reflect our own multicultural community.

7
Marketing Tabs
4
Platforms Covered
20+
Message Templates
15+
Image Prompts
90
Day Campaign Plan
🎨
A note on colours/fonts: the hex values in this kit are a close visual read of the submitted logo (deep red circle, golden-yellow ribbon, dark teal chef's hat and neckerchief) — not extracted from an original design file. Confirm exact hex values against the source artwork with your designer before printing signage or ordering branded packaging. Fredoka/Nunito Sans are proposed defaults (both free Google Fonts) since no existing brand fonts were supplied.
🎯

Brand Positioning Statement

The single idea every message should reinforce

"Family Style Pizza is Roxburgh Park's highest-rated local pizzeria — generous, made-to-share pizza and Italian-style food, with flavours that reflect our own multicultural community, served fresh every night but Monday."

Use this exact phrasing (or the shorter variant below) across every platform bio so the core message stays consistent everywhere it appears.

Short variant — for tight character limits

"Roxburgh Park's #1 rated pizzeria — made to share, made fresh daily."

⚡

Core USPs to Hammer in Every Message

⭐ 4.9★ Rating from 500+ Menulog Reviews
🍕 Generous, Made-to-Share Portions
🌍 A Menu Built for Our Own Neighbourhood
📍 A Real Local Storefront
🚗 Delivers Across 9 Local Suburbs
📱 Order Your Way — App, Web, or Delivery Apps
🍝 A Full Menu Beyond Pizza
🕓 Open Tue–Sun from 4pm
👨‍👩‍👧‍👦 Family-Run & Community-First
📐

Content Pillars

Every post you make should belong to one of these 4 pillars

⭐ Local & Loved (Authority & Trust)

Builds on the 4.9★ reputation and the storefront's place in the neighbourhood — proof, not claims.

  • Repost/screenshot standout 5-star reviews (with permission/attribution)
  • Behind-the-scenes kitchen clips — dough tossed, pizza into the oven
  • Review-count milestone posts ("500+ five-star reviews and counting")
  • Regular-customer shoutouts (with permission)

🍕 The Menu (Product Showcase)

Tells the story of individual dishes, especially the ones that make the menu distinctive.

  • Weekly "pizza spotlight" reel in rotation
  • Close-up cheese-pull and topping shots
  • New or seasonal item launches
  • "Build your family-style order" posts

🎟️ Deals & Combos (Promotions & Offers)

Directly reuses the codes and offers built out in Tab 4.

  • Weekly reminders of standing combo deals
  • Limited-time seasonal promo announcements
  • "Tag a mate who needs pizza tonight" engagement posts

🏘️ Community & Neighbourhood (Community & Engagement)

Ties the brand to Roxburgh Park itself, not just the food.

  • Footy season and AFL Grand Final posts
  • Local touchpoints — Manley Park, school terms, community sport
  • Light engagement posts — polls, quick trivia
  • Local event or fundraiser tie-ins where relevant
🎨

Brand Colour & Font Guide

Use these consistently on every platform

Marinara Red
#C8202E
Deep Tomato
#8E1B1B
Pizza-Crust Gold
#F5B833
Chef's Teal
#145C5C
Wood-Fired Charcoal
#2B2320
Warm Cream
#FFF8E7
🖋️
Fonts to use: Display — Fredoka (headlines, deal callouts, bold pill-shaped badges). Body — Nunito Sans (captions, menu descriptions, everything else). Both are free Google Fonts, so no font-licensing cost sits inside this kit's budget.
📱

Platform Bios & Descriptions

Copy-ready for every platform profile setup. English only — the business operates in a single-language market.

💬 WhatsApp Business Bio
139 chars
🍕 Roxburgh Park's highest-rated pizzeria (4.9★, 500+ reviews). Family-style pizza, pasta & more. Order: familystylepizzaonline.com.au
📸 Instagram Bio
Bio
🍕 Roxburgh Park's #1 rated pizzeria (4.9★) 👨‍👩‍👧‍👦 Made to share, made fresh daily 📍 27A Rossiter Ave · Tue–Sun from 4pm 👇 Order now
🎵 TikTok Bio
Bio
Roxburgh Park's highest-rated pizza 🍕 4.9★ | 500+ reviews | Order below 👇
📘 Facebook Page "About"
Short Description
Family Style Pizza is Roxburgh Park's highest-rated local pizzeria, serving generous, made-to-share pizza, pasta, chicken, burgers, salads and seafood for dine-in, takeaway and delivery. Located at 27A Rossiter Avenue opposite Manley Park, open Tuesday to Sunday from 4pm. Order direct at familystylepizzaonline.com.au or through Menulog, Uber Eats and DoorDash.
🔍 Google Business Profile Description
Optimised for local search
Family Style Pizza is Roxburgh Park's go-to local pizzeria, rated 4.9★ from 500+ reviews on Menulog. We serve generous, made-to-share pizzas — from classic Margherita and Capricciosa to Tandoori Chicken and Spicy Lamb — alongside pasta, chicken, burgers, salads, seafood and sides. Dine in at our Rossiter Avenue restaurant opposite Manley Park, grab takeaway, or get it delivered across Roxburgh Park, Craigieburn, Coolaroo, Meadow Heights, Dallas, Greenvale, Campbellfield, Somerton and Yuroke. Open Tuesday to Sunday from 4pm — closed Mondays. Order direct at familystylepizzaonline.com.au for the best value, or through Menulog, Uber Eats and DoorDash.
ℹ️
LinkedIn is intentionally omitted from this kit — the brand isn't using it and a local pizzeria has little natural LinkedIn audience. This can be revisited if that changes.
🎨

Social Media Image Prompts

Use these prompts with an image model or the Visualizer. Add text overlays afterwards in Canva using the colours/fonts from Tab 1.4. No real people, third-party trademarks, or copyrighted characters appear in any prompt below.

📸 Instagram
📸
Profile Picture
320×320 px min · circular crop · transparent or Warm Cream background
Use the existing chef-mascot logo directly — it's already circular-friendly and reads well at small sizes. No new generation needed.
📸
Cover / Banner Image
1080×1920 px (Story-safe) or 1080×608 px (feed banner)
1080×1920 pxor 1080×608 px16:9
"Overhead flat-lay of a wood-fired pizza fresh from the oven, melted cheese, visible steam, warm golden lighting, rustic wooden table, negative space in the upper third for a text headline, warm red and gold colour grading, no text, no logos, photorealistic food photography style, 16:9"
Text overlay guide: Headline "Made to Share" / Subheadline "Order tonight" / CTA button in Marinara Red on Pizza-Crust Gold
📸
Feed Post — Flagship Card: Pizza
Square 1:1
"Close-up macro shot of a hand lifting a cheesy pizza slice with a full cheese pull, tandoori-spiced chicken and capsicum visible as toppings, warm restaurant lighting, shallow depth of field, no text, no people's faces visible, photorealistic, square 1:1"
Overlay: Dish name / "$16.80" / "Order now"
📸
Feed Post — Flagship Card: Pasta
Square 1:1
"Top-down shot of a generous baked pasta dish in a rustic bowl, melted cheese crust, garlic bread on the side, warm wooden table, no text, photorealistic, square 1:1"
📸
Feed Post — Flagship Card: Sides & Combo
Square 1:1
"Overhead flat-lay of a family-style spread — a whole pizza, a bowl of chips, garlic bread and a side salad arranged for sharing, warm lighting, negative space at the bottom for a price badge, no text, photorealistic, square 1:1"
📘 Facebook
📘
Profile Picture
720×720 px min
Same as Instagram — reuse the existing logo, exported at 720×720px minimum.
📘
Cover / Banner Image
1200×630 px
1200×630 px1.91:1
"Wide horizontal shot of a cosy neighbourhood pizzeria storefront at dusk, warm interior lighting glowing through the windows, a chalkboard-style sign area left blank, red and gold accent colours, inviting and local, no readable text, no people, no signage with fabricated business names, photorealistic, wide 1.91:1"
Text overlay guide: "Family Style Pizza" wordmark (use real logo) / "Roxburgh Park · 4.9★ Rated" / "Order online" CTA
🔁
Feed post — flagship content card: repeat per core menu category, same prompts as the Instagram set above — reuse directly, Facebook and Instagram share creative.
💬 WhatsApp Business
💬
Profile Picture
640×640 px · square, cropped to circle by WhatsApp
Reuse the existing logo (same asset as Instagram/Facebook, for consistency across every touchpoint a customer sees).
💬
Catalog / Status Images
Square 1:1 · per dish
"Clean, well-lit studio-style shot of [dish name] on a plain Warm Cream background, centred, no props, no text, photorealistic product photography style, square 1:1" — used for the WhatsApp Business catalogue so menu items look consistent when a customer browses in-chat.
🎵 TikTok
🎵
Profile Picture
200×200 px min · circular crop
Reuse the existing logo — consistency across all four platforms matters more here than a platform-specific variant.
🎵
Cover Image for Pinned/Profile Video
1080×1920 px · vertical
1080×1920 px9:16
"Vertical shot of a pizza chef's hands tossing dough mid-air in a warm, dimly lit open kitchen, motion blur on the dough, dramatic warm lighting, negative space at the top for a text hook, no visible face, photorealistic, 9:16"
Text overlay guide: Hook text at top ("Roxburgh Park's #1 rated pizza") / small logo bottom corner
🖼️ Content Post Prompts (All Platforms) — Reusable Templates
🧀 Cheese-Pull Hero Shot

Extreme close-up of a pizza slice being pulled away with a long cheese stretch, warm backlighting, shallow depth of field, no text, photorealistic, square or 4:5.

🍽️ Family-Style Flat-Lay

Overhead shot of a full table spread — pizza, pasta, sides and drinks arranged for a family of four to share, warm natural light, negative space along one edge for text, no text, photorealistic, 4:5.

📦 Empty-Box "Happy Customer" Shot

Close-up of an empty pizza box with only crumbs and a few crusts left, warm kitchen counter background, playful and relatable, no text, no people, photorealistic, square 1:1.

💬 Testimonial Card (design-tool template)

Warm Cream background, Marinara Red quotation mark graphic, review text in Nunito Sans, star rating in Pizza-Crust Gold, logo bottom-right.

💡 Tip / "Did You Know" Card (design-tool template)

Chef's Teal background, Fredoka headline in white, short educational line about the menu (e.g. an ingredient or flavour story) in Nunito Sans.

🎟️ Promo Card (design-tool template)

Marinara Red background, promo code in a Pizza-Crust Gold pill badge, expiry date in small print, CTA button.

🏉 Game-Day / Footy Spread

Overhead shot of a casual living-room setup with a pizza box open on a coffee table, a TV glowing softly in the background out of focus, cosy evening lighting, no visible faces or team logos, no readable text, photorealistic, 4:5.

👋 Community Shoutout Template (design-tool template)

Warm Cream background, space for a customer photo (with permission) framed in a Chef's Teal border, caption area below in Nunito Sans.

📣

Outreach / Broadcast Messages

Copy → personalise [Name] → send. English only, since the business operates in a single-language market.

🍕 3.1 Authority / Introduction Broadcast
Hi [Name] 👋 We're Family Style Pizza — Roxburgh Park's highest-rated local pizzeria (4.9★ from 500+ reviews!). We're at 27A Rossiter Avenue, opposite Manley Park, and we do generous, made-to-share pizza, pasta, chicken, burgers and more — open Tue–Sun from 4pm. Order direct at familystylepizzaonline.com.au and save on the delivery fees you'd pay through the apps. What'll it be tonight? 🍕
🥗 3.2 Weeknight Family Deal Broadcasts
Combo Deal Reminder
Feeding the family tonight, [Name]? Our Combo Deal 1 & 2 are built for exactly that — a full pizza plus sides, sorted in one order. Order direct at familystylepizzaonline.com.au and skip the delivery-app markup. 🍕
Weeknight Low-Key Push
Long Tuesday? We've got you. Family Style Pizza is open till 10pm tonight — order in 2 minutes at familystylepizzaonline.com.au and we'll have it ready.
🏉 3.3 Weekend & Game-Day Broadcasts
Friday/Saturday Late-Night
We're open till 11pm tonight, [Name] — perfect timing for a late pizza run. Order direct: familystylepizzaonline.com.au
Footy / Grand Final Weekend
Game day calls for pizza. Order ahead for [event] so it lands right on kick-off — familystylepizzaonline.com.au 🏉
🎉 3.4 Seasonal / Local Moment Broadcasts
🔗
These reuse the seasonal codes defined in Tab 4.3 — see that section for the code itself.
Father's Day
This Sunday's for Dad — let him skip the cooking. Use [CODE] for [X]% off when you order direct. familystylepizzaonline.com.au
Melbourne Cup Day
Racing all afternoon? Order pizza for the group — use [CODE] at checkout. familystylepizzaonline.com.au 🐎
Christmas/New Year Wind-Down
Taking a break from the kitchen this festive season? We're open [dates] — order ahead at familystylepizzaonline.com.au
🎟️

Promo Code Campaign Library

Family Style Pizza's own large pizzas retail around $16.80 on third-party marketplaces, and the local market ranges from Pizza Hut's ~$15.95 base large to Domino's app-only deals as low as $6–10. Given the brand's positioning on quality and portion size rather than rock-bottom price, the codes below sit at a moderate discount depth — enough to be a genuine incentive without racing to the bottom against national chains. Confirm actual margins before finalising percentages.

♾️ 4.1 Evergreen Codes — Always Active
Order-Direct Reward · Highest Priority
DIRECT10
10% off · No expiry · Unlimited uses, one per customer per order
"Order direct and save 🍕 Use code DIRECT10 for 10% off when you order through familystylepizzaonline.com.au instead of a delivery app. Same great pizza, better price."
Why it matters: every order shifted from a marketplace to the direct site/app avoids commission.
New Customer Welcome
WELCOME10
10% off first order · No expiry · Max uses: 1 per new customer
"Welcome to Family Style Pizza! 🍕 Use code WELCOME10 for 10% off your first order at familystylepizzaonline.com.au. Roxburgh Park's highest-rated pizza, delivered."
Referral Code
BRINGAFRIEND
10% off for both the referrer and the friend · No expiry · Unlimited, once per referred customer
"Know someone who needs to try us? Share code BRINGAFRIEND — you both get 10% off your next order. familystylepizzaonline.com.au"
⚡ 4.2 Flash Sale Codes — Limited Uses
Grand Final Week
GRANDFINAL26
15% off · Max uses: 300 · Expiry: Fri 25 Sept – Sun 27 Sept 2026
"It's Grand Final weekend! 🏆 Use code GRANDFINAL26 for 15% off, Fri 25–Sun 27 Sept. Order ahead at familystylepizzaonline.com.au so it lands right on time."
Sold-out follow-up status/post: "GRANDFINAL26 has hit its limit for this weekend — thanks for the support! Regular deals are still live at familystylepizzaonline.com.au."
Halloween Family Night
SPOOKY26
15% off · Max uses: 200 · Expiry: Sat 31 Oct 2026 only
"Trick-or-treating tonight? Feed the family first 🎃 Code SPOOKY26 for 15% off, today only. familystylepizzaonline.com.au"
🌤️ 4.3 Seasonal Campaign Codes
📅
Dates researched against the 2026 Victorian public-holiday and events calendar — not assumed from a default Western calendar, given Roxburgh Park's mixed local community.
Father's Day
FATHERSDAY26
15% off · Max uses: 250 · Expiry: Sun 6 Sept 2026
"Give Dad the night off cooking 👨‍👧 Code FATHERSDAY26 for 15% off this Sunday. familystylepizzaonline.com.au"
Melbourne Cup Day
CUPDAY26
10% off · Max uses: 250 · Expiry: Tue 3 Nov 2026
"Which one are you backing? 🐎 Order pizza for the group with code CUPDAY26 — 10% off, Cup Day only. familystylepizzaonline.com.au"
Christmas/New Year Wind-Down
FESTIVE26
10% off · Max uses: 300 · Expiry: Mon 21 Dec 2026 – Sun 3 Jan 2027
"Take a break from the kitchen this festive season 🎄 Code FESTIVE26 for 10% off, right through the holidays. familystylepizzaonline.com.au"
📋 4.4 Promo Code Settings Cheat Sheet
CodeDiscountMax UsesExpiryChannel
DIRECT1010%Unlimited (1/order)NoneWebsite/app checkout
WELCOME1010%1/new customerNoneWebsite/app checkout
BRINGAFRIEND10% (both parties)UnlimitedNoneWhatsApp/Instagram/Facebook
GRANDFINAL2615%30025–27 Sept 2026All social + WhatsApp
SPOOKY2615%20031 Oct 2026All social + WhatsApp
FATHERSDAY2615%2506 Sept 2026All social + WhatsApp
CUPDAY2610%2503 Nov 2026All social + WhatsApp
FESTIVE2610%30021 Dec 2026 – 3 Jan 2027All social + WhatsApp
⭕

Status & Organic Content Ideas

Short, single-idea lines for WhatsApp Status, Instagram/TikTok Stories, and quick captions — organised by the pillars from Tab 1.3. Tap a status to copy it.

⭐ 5.1 Authority & Trust Statuses
4.9★ from 500+ reviews. Thank you, Roxburgh Park. 🍕 Still the highest-rated pizza in the area — and we're not slowing down. Real reviews. Real regulars. Real pizza. Every pizza, made fresh — never frozen, never rushed. Family-run since day one. 500+ five-star reviews and counting 🌟 This is what "made to share" actually looks like.
🍕 5.2 Menu & Product Statuses
Tandoori Chicken pizza. You either know, or you're about to. Spicy Lamb, feta, mint-garlic sauce. Not your average pizza night. Cheese pull of the day 🧀 Full menu beyond pizza: pasta, chicken, burgers, salads, seafood. New to the menu — swipe up to see. The Family Style Special: named for a reason.
🎟️ 5.3 Promo & Offer Statuses
10% off when you order direct. Every time. Code DIRECT10. First order? Code WELCOME10 has you covered. This weekend only 👀 check the link for the code. Bring a friend, you both save. Code BRINGAFRIEND. Cup Day sorted — order ahead with CUPDAY26.
🏘️ 5.4 Community & Engagement Statuses
Grand Final Friday plans? We'll be open. Pineapple on pizza: yes or no? 👀 Tag the person you're ordering with tonight. Manley Park walk, then pizza. Perfect combo. What's your go-to order? Tell us below. Roxburgh Park, we see you. Thanks for 500+ reviews.
🗓️ 5.5 Content Calendar by Pillar
PillarPlatformFrequency
Local & LovedFacebook + Instagram1×/week
The MenuInstagram + TikTok2×/week
Deals & CombosAll 4 platforms1×/week (2×/week during a seasonal campaign)
Community & NeighbourhoodFacebook + Instagram + TikTok1×/week
WhatsApp Status (mix of all pillars)WhatsApp Business2–3×/week
✅
Total realistic cadence for a small team: roughly 3 feed posts + 2 TikToks + 2–3 WhatsApp Statuses per week — sustainable without a dedicated social hire.
🔄

Follow-Up Message Scripts

Adapted for a restaurant rather than a booking-based service — the two realistic follow-up flows are function/group-order enquiries and post-order review requests. Cadence kept light and non-pushy, since this is a walk-in/order-driven business, not a subscription.

🎉 Function / Group Order Enquiries
1
Instant Response (within 1 hour)
Thanks for your enquiry about a function/group order! 🍕 We'd love to help — how many people are you catering for, and what date were you thinking? We'll get back to you with options shortly.
2
Day 2 Follow-Up (if no reply)
Hi [Name], just following up on your function enquiry — still keen to lock in a date? Happy to put together a group order that works for your numbers and budget.
3
Day 5 Gentle Reminder
No pressure at all, [Name] — just wanted to check if you still need a hand with catering. We're here whenever you're ready.
4
Day 10 Last Chance (with incentive)
Last check-in, [Name] — if you'd still like to book a function order, use code DIRECT10 for 10% off when you're ready to confirm. Let us know!
⭐ Post-Order Review Request
Sent the day after delivery/pickup
Hope you enjoyed your order, [Name]! If you've got a spare minute, a quick review on Menulog/Google helps a local business like ours a lot 🙏 [review link placeholder]
👋 Occasional Win-Back Nudge
🔁
Not a monthly cadence — this is a one-off/quarterly touch, not a subscription-style rebooking flow, since ordering behaviour here is irregular, not recurring on a schedule.
Haven't seen you in a while, [Name]! We've still got the same generous pizza you remember — here's 10% off with code WELCOME10 if you're overdue for a visit. 🍕
🗓️

90-Day Marketing Plan

Starting 9 August 2026. Small team, modest paid-ads budget — Month 1 is organic-first and foundational, with paid spend introduced deliberately in Month 2 once creative and tracking are in place.

Month 1 — Launch & Establish Authority (Weeks 1–4, mid-Aug to early Sept)

Weeks 1–4 Focus Areas

Week 1
Foundations: Set up/refresh Instagram, WhatsApp Business, TikTok profiles with the Tab 1.5 bios and the existing logo; connect Facebook, Instagram and TikTok to Buffer's free scheduling plan.
Week 2
Content bank: Batch-shoot the flagship menu photos from Tab 2 (pizza, pasta, family spread) using a phone and natural light — this becomes the core content library for the next month.
Week 3
Review push: Start reposting the strongest existing Menulog/DoorDash reviews (Pillar 1) across Facebook and Instagram; set up the Google Business Profile description from Tab 1.5 if not already live.
Week 4
Father's Day campaign: Launch the FATHERSDAY26 code (Sun 6 Sept) across all four platforms in the lead-up, using the Promo & Offer status lines from Tab 5.3.
Month 2 — Build Community & Pipeline (Weeks 5–8, early Sept to early Oct)

Weeks 5–8 Focus Areas

Week 5
Introduce paid spend: Start a small, geo-targeted Meta Ads Manager campaign (~$5–10/day) boosting the best-performing organic post from Month 1 to the Roxburgh Park/Craigieburn/Meadow Heights radius.
Week 6
TikTok push: Publish the first "pizza chef tossing dough" style TikTok (Tab 2 cover prompt) and 1–2 quick menu-item videos using CapCut.
Week 7–8
Grand Final campaign: Ramp up posting frequency around AFL Grand Final Friday/Saturday (25–26 Sept) using the GRANDFINAL26 code and the game-day content template from Tab 2; this is the single biggest local seasonal moment in this window and deserves the most paid boost of the quarter.
Month 3 — Scale & Optimise (Weeks 9–12, early Oct to early Nov)

Weeks 9–12 Focus Areas

Week 9
Halloween: Run the SPOOKY26 flash sale on 31 Oct with a short paid boost the day before.
Week 10
Direct-channel push: Dedicate a week of content specifically to the DIRECT10 code — the highest-margin promo in the kit — reminding regulars they save by skipping the delivery apps.
Week 11
Melbourne Cup: Run the CUPDAY26 code (3 Nov) tied to a light-hearted "who are you backing" engagement post.
Week 12
Review & retrospective: Compare which pillar/platform combinations drove the most orders (use Buffer's analytics and Meta Ads Manager's reporting); carry the top 2–3 performing formats into the next quarter's plan, and retire anything that underperformed. Start early Christmas/FESTIVE26 teaser content ahead of the December wind-down period.
🛠️

Recommended Tools Stack

Pricing verified via web search in August 2026; confirm current rates before committing, as subscription pricing changes.

💬 WhatsApp Business App

Free. Native, already the standard for local Australian small businesses; supports a product catalogue and broadcast lists.

🎨 Canva Pro

~AU$20/month or ~AU$165/year. Covers all the design-tool templates in Tab 2 (testimonial cards, promo cards, tip cards); Magic Media AI tools included at this tier if extra visuals are needed.

📊 Buffer

Free plan (up to 3 channels, 10 queued posts each); Essentials from ~$5–6/channel/month for a 4th channel. Free tier comfortably covers Facebook + Instagram + TikTok.

🎯 Meta Ads Manager

Free to use, pay only for ad spend. Matches the "modest paid ads budget" reality — no platform fee, spend scales with what the business can afford.

🎬 CapCut

Free, mobile-friendly, purpose-built for TikTok/Reels-style short video.

📎

Appendix — Research Log

Sources and verification dates used in building this kit

Claim / Fact Used in KitSourceVerified
4.9★ rating, 500+ Menulog reviewsmenulog.com.au area/3064-roxburgh-park/pizza9 Aug 2026
Address, hours (Tue–Sun 4pm, till 11pm Fri/Sat), "Functions" offeredAGFG restaurant listing9 Aug 2026
Menu breadth (pizza, chicken, burgers, pasta, salads, seafood, sides, gelato)familystylepizzaonline.com.au (search snippets)9 Aug 2026
Standard large pizza price ~$16.80Uber Eats Family Style Pizza store page9 Aug 2026
Own-branded app on Foodhub platform (iOS & Google Play)familystylepizzaonline.com.au page metadata9 Aug 2026
Delivery suburb list (9 suburbs)family-stylepizza.com.au (search snippet)9 Aug 2026
Existing Facebook page confirmed active, no confirmed Instagram/WhatsApp/TikTok presence foundfacebook.com/familystylepizza + general search9 Aug 2026
Roxburgh Park ancestry/ethnicity mix (Turkish, Iraqi, Assyrian, English, growing Indian community)Wikipedia — Roxburgh Park, Victoria; inthesuburbs.com.au9 Aug 2026
Competitor pricing context (Pizza Hut, Domino's)menuprices.com.au / frugalfeeds.com.au / ozbargain.com.au9 Aug 2026
Key 2026 date calendar (Father's Day, AFL Grand Final, Halloween, Melbourne Cup)onlymelbourne.com.au Victorian events calendar9 Aug 2026
Canva Pro pricing (~AU$20/month)sociallysorted.com.au9 Aug 2026
Buffer free plan / Essentials pricingboomp.net, g2.com/products/buffer/pricing9 Aug 2026

Ready to launch Family Style Pizza's marketing? 🚀

Start at Tab 1 — lock in the positioning statement and bios first. Then Tab 2 for visuals, Tabs 3–6 for the actual messages and offers, and Tab 7 as your week-by-week checklist.

🍕 Start with Brand Setup